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Nutrition and healthy choices on the menu for McDonald's

Tanya Lewis

November 01, 2012

Client: McDonald's NY Tri-State Area Owners/Operators Association (Iselin, NJ)
PR agency: MWW Group (New York City)
Campaign: McDonald's New York Metro Nutrition Network
Duration: January-September 2012
Budget: About $100,000 to $125,000

McDonald's NY Tri-State Area Owners/Operators Association and MWW Group, its longstanding AOR, launched a campaign on March 27 to drive nutrition education in New York, Connecticut, and New Jersey communities.

"McDonald's is committed to nutrition and has offered healthy menu ...

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Nutrition and healthy choices on the menu for McDonald's

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