Client: McDonald's NY Tri-State Area Owners/Operators Association (Iselin, NJ)
PR agency: MWW Group (New York City)
Campaign: McDonald's New York Metro Nutrition Network
Duration: January-September 2012
Budget: About $100,000 to $125,000
McDonald's NY Tri-State Area Owners/Operators Association and MWW Group, its longstanding AOR, launched a campaign on March 27 to drive nutrition education in New York, Connecticut, and New Jersey communities.
"McDonald's is committed to nutrition and has offered healthy menu ...