FORT WASHINGTON, PA: Weight-loss products and services company Nutrisystem has named recently launched firm Impression Partners its PR AOR after an agency review.
The company selected Impression Partners because of the firm's “strategic thinking, creativity, attention to detail, and implementation,” said Joe Redling, chairman and CEO of NutriSystem, in an emailed statement. Nutrisystem reviewed its agency relationships, but did not issue a formal RFP before hiring the agency.
"I've known the leadership team for years, and have been in the ...