Client: Children's Hospital Los Angeles
Campaign: RN Remedies
Duration: November 2010-present
The pediatric nurses at Children's Hospital Los Angeles realized the Web is filled with medical advice, opinions, and information not attributed to a licensed health professional. As such, they developed RN Remedies, a blog to communicate with parents and the online community on important topics within their health expertise.
Strategy
Knowing the Internet can reach parents everywhere, a group of eight nurses created a ...