Only a few years ago, I spent a lot of time talking about the new realities in the US consumer market. At that time, there were two major Spanish-language TV networks, a handful of local radio stations, a few dailies, and a limited number of websites catering to Hispanic consumers. Not convinced of the opportunity, many marketers said, "We can reach Hispanics through general market media" or my favorite: "Hispanics aren't spending."
That was 1999. Today, with the 2010 Census ...