Client: Medsphere (Carlsbad, CA)
PR agency: Schwartz Communications (Waltham, MA)
Campaign: Medsphere ARRA Stimulus ROI Calculator
Duration: October 2009-March 2010
Budget: $75,000
Medsphere was founded in 2002, but only recently identified a need to raise awareness about its open-source electronic health record (EHR) with hospital C-suites, not just health IT and informatics pros. The American Recovery and Reinvestment Act allows for $2 billion to be spent on implementing EHR systems for healthcare providers.
"We were struggling ...