The National Theatre for Children (NTC) bills itself as "the largest in-school touring company in North America."
The company puts on plays that use the theater as a tool to educate schoolchildren on topics ranging from healthy eating to safety.
NTC, a 26-year-old for-profit company, makes its money through corporate sponsorships of its touring plays. For its latest effort, it brought on Minnesota-based Maccabee Group to help woo sponsors with a showcase and a national media campaign.
Strategy
NTC's new play is called ...