The National Rifle Association's decision to shut down its social media channels in the immediate aftermath of the tragic school shooting in Newtown, CT, last Friday has divided digital marketing and crisis communications experts.
The NRA took its Facebook page offline and ceased activity on Twitter after news spread on Friday that a gunman opened fire at Sandy Hook Elementary School, killing 26 people, including 20 children.
Both accounts were active again by late Tuesday afternoon, when the NRA issued ...