NOX Audio (City of Industry, CA)
Agency: Wonacott Communications (Los Angeles)
Campaign: “Audio Uprising" at CES
Duration: December 1, 2010 – January 31, 2011
Solteras Incorporated had been supplying headphones and headsets to numerous brands, including Microsoft and Motorola, since 1996. Last June, it began selling products under its own brand name, NOX Audio.
“It was our first year at CES, and we needed to raise our profile,” says Brad Schlachter, VP of marketing and business development at NOX. “We were ...