Placement: Vogue, March 2005
Who is your client and what are its media goals?
Doug Stroup: Our client is Novartis and its product Zelnorm, which is for irritable bowel syndrome (IBS) and chronic constipation. It's looking to reach women between 25 and 49, primarily with targeted national outlets, but also through local and regional print and broadcast.
What made a fashion magazine such as Vogue such a great target for Zelnorm, and how did you go about reaching the editors and ...