After three infants died from hospital-acquired infections, Novant Health launched an internal effort to change when and how often employees wash their hands, says Jim Tobalski, SVP of marketing and communications for the health system. Novant Health saw its compliance rate increase from 49% to 99% among its 25,000 employees, and decided to offer its materials to other hospitals, clinics, and health systems through a Web site and proactive media effort in 2008.
Strategy
The PR team, which includes Luquire George ...