DailyCandy Los Angeles, October 16
Who is your client, and what are its media goals?
Carrie Schuller: Our client is NorthStar Moving, which was looking to position itself in Southern California as a luxury mover that offers "red carpet" service. It turned to us to target high-end home publications, as well as celebrity outlets.
Daily Candy LA is obviously a hot site for LA celebrity, entertainment, and lifestyle stories, but what made it a great target for a moving-service story, and how ...