Name: Iain Watt, SAE, Development Counsellors International
Placement: The Wall Street Journal, June 5
Pitch timeline: Less than three weeks
Who is your client? What are its media goals?
Iain Watt: Our client is the North Dakota Department of Commerce. Its goal is to promote North Dakota to attract, retain, and expand wealth in the state through business and people attraction. Our task is to support those goals through stories that highlight the strength of North Dakota as a place to live ...