As the 60th anniversary of its famous Bundt cake pan approached, Nordic Ware, a company that's still owned and operated by the founding Dalquist family, decided to call upon Kohnstamm Communications for help.
"We haven't worked with a PR firm for 20 years," says Dana Norsten, marketing and communications manager for Nordic Ware. "We wanted to make sure we didn't let anything slip through the cracks."
With 60 million Bundts sold to date and the pan's iconic status, the potential for ...