Company Jaguar and Land Rover Brands
Campaign Los Angeles Auto Show Blitz
Duration November 12-18, 2010
Budget Approximately $1 million
Jaguar and Land Rover are adjusting to market demands, and PR is helping change their image. Range Rover's Evoque and Jaguar's C-X75 electric concept car were unveiled at last November's Los Angeles Auto Show. Both embody a new focus - a smaller, more fuel-efficient Land Rover and a more modern Jaguar.
Breaking from traditional auto PR tactics of focusing on ...