In your August 22 issue, Mark Hand touches on some key considerations for nonprofits that seek greater market awareness in his "Branding Charity" article.
And though a number of his sources emphasize that "hooks" like the pink ribbon and yellow wristband aren't for all, 1.2 million 501(c)3 organizations and the article's emphasis and illustrations support the idea that galas, identity tokens, or sponsorships are or can be a significant aspect of revenue.
As the managing partner of a national firm ...