Nonprofit partnerships
What makes a nonprofit a good partner for my client?
Consumers' purchasing decisions can be positively influenced by brands that are tied to nonprofit causes, but it's essential to team with the right charity.
“Your partner should have logical connections with your brand and also support a cause that is relevant to your target audience,” says Mary Clare Middleton, VP and director of consumer brands at Wheatley & Timmons. “You want to tell a story that appeals to ...