Winner: Fleishman-Hillard and St. Baldrick's Foundation: Shaving the Way to Conquer Kids' Cancer

St. Baldrick's Foundation, which hosts head-shaving events to benefit childhood cancer, relies on $16 million a year to fund more than 50 grants to research institutions nationwide. New, creative fundraising initiatives were critical to that goal in this dire economic climate. Fleishman-Hillard delivered - and then some - helping the organization exceed all its goals.

Objectives were to increase the number of donations received and grants given by ...