ALISO VIEJO, CA: Nolet Spirits USA has named Weber Shandwick AOR for its Ketel One Vodka after a competitive review.

William Eldien, president and CEO of Nolet, said WS will focus on elevating Ketel One's profile and increasing consumer awareness of the brand through a variety of programs including brand and corporate positioning, consumer marketing, media relations, and events.

"We [also] have commitments to partnerships and sponsorships with the PGA Tour and singer Michael Buble," he added. ...