Here comes the holiday season, like a Category 5 hurricane about to make landfall. Or so we keep hearing. We have all been watching the weather maps of unemployment numbers, foreclosures and sales projections, bracing for the worst. All too often when looking at tough economic forecasts, we go into panic mode, reducing everything to us versus them. “How are we going to get them to buy more?” We forget nobody wants to have a bleak holiday season. Not retailers, ...