The US National Oceanic and Atmospheric Administration (NOAA) conducts various educational activities through its individual units, such as the National Weather Service.
Its history dates back to the nation's first "Survey of the Coast" in 1807. The NOAA wanted to capitalize on that history to build brand awareness.
"We'd like eventually to... be as well known as NASA," says Dave Miller, NOAA senior public affairs officer.
Strategy
Using the anniversary of the first US coastal survey is a way to explain the evolution of ...