Ambiguity is a virus. When it comes to social media, the more the FDA says about what is and what is not “in compliance” vis-à-vis social media, the less we seem to understand – and more conservative we become. This is not the right answer.
The right answer is to understand the medium and use it to advance both the public health and specific marketing objectives. The two are not mutually exclusive.
Let's take blogs as our example.
Blogging is a potent weapon ...