Objective: Next New Networks (NNN), owner of Web sites such as BarelyPolitical.com, which produced the infamous “Obama Girl” video, has launched a new site, 99DollarMusicVideos.com. It allows musicians to connect with directors to produce music videos for $99. For the launch, it aimed to reach three audiences: First, it targeted the music industry; and then it reached out to the advertising and business communities. It enlisted AOR LaunchSquad to help with the effort.
Idea: “We wanted advertisers to realize that there ...