Effort to make the Nets the most accessible team in sports scores coverage beyond the sports pages
In the New York basketball world, the Knicks have always been considered the glamorous team. Their regional cousins, the New Jersey Nets, have had a more workmanlike reputation, despite the fact that they have been able to consistently wipe the court with the Knicks talent-wise over the past several years. But with the help of a new CEO and an energized PR program, the ...