LOS ANGELES: In an effort to trim marketing costs, Nissan Motor
Company has decided to consolidate its PR account under one roof.
LOS ANGELES: In an effort to trim marketing costs, Nissan Motor
Company has decided to consolidate its PR account under one roof.
As a result, the auto giant’s two existing agencies - Edelman and Porter
Novelli - will be pitted against one another in a bid for the business
later this month. PN handles consumer and trade PR, while Edelman
directs the company’s public affairs ...