YOKOHAMA, JAPAN: Nissan Motor Co. has hired BBC correspondent Roland Buerk to lead the brand's multimedia channel as executive producer and presenter of the Nissan Global Media Center.
Buerk will start work in the role July 16, reporting to Dan Sloan, editor-in-chief of the Global Media Center. He will act as a liaison to the marcomms team of the Renault-Nissan Alliance for content creation and production of the multimedia platform.
“We needed someone with a very high sense of production value ...