NEW YORK: Nissan and Sports Illustrated are going on the road to interact with college football fans at 10 of the most anticipated games of the upcoming season. The campaign, which is promoting the 2010 Nissan Maxima and Sports Illustrated's coverage of college football and its experiential marketing division, includes digital elements, media relations, and a 10-city tour, including stops at games such as Texas Tech at Texas and the SEC Championship.

"There will be local, regional, and national media relations," said ...