NEW YORK: Nine West, a mass market shoe brand, has announced a social media initiative to promote the introduction of a vintage-inspired line of shoes that will debut in late July. The company hopes the multidimensional effort goes viral.
The brand partnered with folk singer Miranda Lee Richards for a YouTube song contest, as well as shoe charity Soles4Souls, and Lucky magazine for an ongoing marketing effort.
“I think right now it's all about keeping open dialogue with consumers, ...