BEAVERTON, OR: Nike has named Taylor its PR agency partner for the Jordan Brand after reviewing several agencies in recent months.
A Jordan Brand representative confirmed it had selected Taylor, but declined to give further details on the relationship or the review process.
The Jordan Brand had worked with PMK-BNC on communications for the past 10 years, with the firm's Los Angeles office leading work on the account. Representatives at PMK-BNC declined to comment on its PR work for the ...