NEW YORK: Umbro had enjoyed a share of the US performance wear market before ceding voice to the fast-growing Adidas and Nikes of the 90s. Now the brand is staging its first US comeback with new soccer and lifestyle products and a New York-centric, multi-disciplinary marketing campaign.
Nike acquired the brand in late 2007 and has since been planning to reinvigorate it in the US by leveraging Umbro's heritage rooted in “football” culture and tailoring - its founders were English tailors ...