PROVIDENCE, RI: Nike Golf has chosen Rhode Island-based PR and advertising firm Duffy & Shanley (D&S) to initiate a grassroots mass-consumer campaign in an effort to expand the brand beyond golf trade media.
The partnership with D&S marks the first time that Nike Golf has worked with a PR agency. The Nike Golf brand, which has existed for five years, separated from the Nike brand internally on June 1.
Nike Golf communications director Dean Stoyer said he chose D&S because of the ...