NEW YORK: The search for the elusive measurement ’Holy Grail’ was joined by a mighty player last week when Nielsen Media Research agreed to share its audience and demographic data with Porter Novelli.

NEW YORK: The search for the elusive measurement ’Holy Grail’ was

joined by a mighty player last week when Nielsen Media Research agreed

to share its audience and demographic data with Porter Novelli.



The arrangement, a non-exclusive one-year contract, is Nielsen’s first

with a PR agency. Until now, the company had only shared its ...