Objective: As a way to engage kids in helping the environment, Nickelodeon launched the yearlong “Big Green Help Global Challenge” and an accompanying online game (nick.com/biggreenhelp). “We have a long history of empowering kids with information and tools to have them be proponents of change,” said Joanna Roses, the senior director of corporate communications for Nickelodeon, who pointed to previous campaigns like “The Big Help” and “Let's Just Play.”
Idea: “We found that the environment is definitely an issue on kids' ...