WASHINGTON: The National Highway Traffic Safety Administration (NHTSA) will soon release a wide-ranging communications RFP seeking PR, advertising, marketing, and media services to enhance its behavioral safety programs.
The winning firm's primary focus will be to develop communications strategies, tactics, and related collateral to support high-visibility national enforcement campaigns, according to a pre-solicitation notice.
NHTSA will collaborate with the agency to promote traffic-safety messages, raise traffic-safety awareness, and increase positive behaviors among targeted populations.
The winning firm's work could include ...