WASHINGTON: The National Heart, Lung, and Blood Institute (NHLBI) awarded Porter Novelli a three-year, $3.6 million integrated account that will enhance the agency's chronic obstructive pulmonary disease (COPD) awareness campaign, according to Amy Pianalto, project officer for the NHLBI.
The “Learn More Breathe Better” campaign, which launched in January 2007, is an ongoing effort that includes PR, ads, and marketing. It aims to raise awareness about the disease, especially among the 12 million people who have not yet been diagnosed with ...