NFL Players Association's newsletter, November
Who is your client, and what are its media goals?
Crystalyn Thienpont: Our client is Downtown Locker Room, a 59-store urban fashion retailer. It has always been a very community-minded company. For this campaign, it wanted us to generate attention for the Homeroom Huddle, a program it runs with Baltimore Ravens tight end Daniel Wilcox that pairs the 11th grade class of a local inner-city school with an NFL player.
What made the NFL Players Association's newsletter a ...