NextWorth (Lawrence, MA)
Agency: BLASTmedia (Indianapolis)
Campaign: iNeed An Upgrade
Duration: January 2011 – ongoing
Budget: about $10,000 per month
NextWorth buys, trades in, and recycles consumer electronics–both online and in partner stores, such as Target. CMO Robert Wesley explains that PR is critical in educating consumers about the emerging industry and in creating endorsement for NextWorth and its programs.
BLASTmedia has worked with the company on a project basis since 2008. Early this year, the team launched an ...