NEW YORK: A panel session this morning at PRWeek's NEXT Conference discussed the use of integrated campaigns.
Olivier Fleurot, CEO of MSLGROUP; Sara Greenstein, senior VP, chief marketing and strategy officer for Underwriters Laboratories; and Brad Shaw, VP of corporate communications and external affairs for The Home Depot participated in the panel discussion.
The panel echoed Christine Cea's earlier assessment that having consumers share stories and ideas is a powerful engagement tool.
Greenstein discussed a shift in Underwriters Laboratories to figure out a ...