SAN FRANCISCO: Next Fifteen is launching a digital agency, tentatively called Project Metal, which will for digital marketing business.

The new endeavor will develop Web services and products for Next Fifteen's existing clients, but the company also expects the new firm will bring in its own accounts. David Hargreaves, North America GM for Next Fifteen's Bite Communications agency, will lead the project, in conjunction with Nick Rappolt, director of Bite UK.

It is slated to launch on November 1 and will ...