Change was a prevailing theme at PRWeek's NEXT Conference, which was held on November 19 at the Waldorf-Astoria in New York City. Speakers like Robert Thomson, managing editor of The Wall Street Journal, to Robert Nolan, managing partner of Halyard Capital, and corporate communications professionals from IBM, Chevron, and Johnson & Johnson spoke of the need to think practically and practice efficiency in times of economic uncertainty.
Thomson, who delivered the event's keynote, offered advice on how journalists ...