ATLANTA: Brand acquisition and management company NexCen has named Ogilvy PR Worldwide corporate AOR and lead agency for all of its franchise management brands, which include MaggieMoo's Ice Cream and Treatery, Marble Slab Creamery, PretzelMaker, PretzelTime, and The Athlete's Foot.
Jenn Johnston, SVP of brand marketing at NexCen, said on the brand side Ogilvy will be tasked with raising awareness and helping to drive sales of its stable of quick service restaurants and franchise retail brands.
"They will be doing national ...