Inside the beltway - Newt Gingrich may have thrown in the towel, but could things have turned out differently?

Newt Gingrich's unexpected decision to retire provides several good lessons in PR. His relentless drive put the GOP in the majority in 1994.

But he remained unknown to most Americans, other than C-SPAN viewers and GOPAC donors, only to seize the spotlight as Speaker with a high-profile media strategy. But being chief strategist for the outs, and also House Speaker, required two ...