In today's new-media world, PR pros are leveraging the latest in newswire technology to extend the press release beyond the media and plunge it directly into the mainstream.
Tags that can be picked up by social networks are now a must to boost press release visibility.
While traditional releases are designed to push content out, primarily to media, new embedded features enable releases to be pulled into one of the more than 300 social networks in circulation today.
When Domino's launched its Cheesy ...