SEO tools help, but the proper wording holds the key to widely read releases.
Gone are the days of writing press releases only for journalists. Search engines can make them available to anyone online. The trick is optimizing releases so search engines deem them relevant to certain keywords.
Newswire search engine optimization (SEO) tools can help get releases to highly targeted audiences and drive them to your Web site to buy something or take action.
"Releases can now be used in a ...