Despite the growing use of social networks and interactive Web sites to spread information, news distribution companies are continuing to invest in products and services that diversify their businesses and address the changing needs of clients.
Executives at PR Newswire, Business Wire, and Marketwire cite monitoring and measurement, global reach, mobile, video, and multimedia services as key growth areas for the industry. Yet challenges remain as these companies look for ways to address the budget concerns of PR agencies and succeed ...