PR professionals and newswires have become embroiled in a bitter battle over the control of editorial content within press releases. In fact, the very role newswires are playing in the distribution of information is being called into question by industry professionals.
As PRWeek reported last week, PR Newswire adopted a policy earlier this year, giving staffers the power to arbitrarily delete stock ticker symbols from press releases. The practice raises the issue of whether newswires have overstepped the role of ...