The recent news that the AP was shutting down its youth-focused multimedia news service called "asap" is another reminder of the newspaper industry's problems reaching the 18- to 34-year-old demographic.
The industry's readership problems have been documented for some time. But as the use of new media continues to grow at a frenetic pace, the prospects of targeting the younger audience get bleaker and bleaker.
Ted Anthony, the editor of asap, says the control and aesthetics that the Web, blogs, and ...