The woes of the newspaper industry are well documented and severe. But those troubles are not negatively impacting the influence of the Sunday edition magazines, which PR pros still see as high-effect think pieces reaching influencers and decision-makers.
“They carry a very significant amount of weight. That's one of the few parts of a Sunday newspaper that everybody reads and everybody turns to, so much that it often carries into Monday and Tuesday if [readers] didn't get to it on ...