NEW YORK: Newspaper ad revenue reached $30.9 billion for the first three quarters of 1998, a 5.6% increase over the same period last year.
Industry figures released by the trade body, the Newspaper Association of America, showed the third quarter up 3.4% over the same period last year. Growth, however, has slowed with previous quarters up more significantly.
Salomon Smith Barney analyst, William Bird, said the slowdown was a reflection of the economy. 'The figures relate to a decelerating economy. ...