Tita Freeman didn't take long to make her mark at the National Retail Federation (NRF). Lured from the US Chamber of Commerce to head communications and public affairs, Freeman was in CEO Matt Shay's office after just two days pitching a campaign to settle a long battle with the financial industry over reform of debit card charges.
"Every time a debit card is swiped at a retail establishment, banks charge 44 cents on top of the price," she explains. ...