GM's recent financial rebound has been impressive. Under the direction of its comms VP of two-plus years, the same could be said of the carmaker's reputation.
Selim Bingol could have picked one of many reasons to say "no" or "not yet" when he was approached about taking over General Motors' communications operations in 2010, such as the company's still-lingering bankruptcy, its sometimes- unpopular government bailout, or its disappearing product lines.
Yet Bingol, who was hired at GM in ...